  
Internet Marketing
Getting your web site on the world wide web is only
the beginning. A successful marketing plan is as crucial
to your success as a good business plan. While Search
engines and META tags are important, they are only one
aspect of Internet Marketing. We will not only help
develop your Internet venture, we can also help launch
it successfully.
ITecs prides itself on working with our clients to collectively
reach set goals. Below you will find information that
pertains to how ITecs can help promote your website
for increased traffic and sales. Our approach is goal
centered. When we begin, we have specific objectives
in mind and we set out to reach them. Using a strategic
approach, we focus on understanding your customer, your
company, your mission, and your goals. We evaluate your
market position, identify and analyze your target customers,
and improve your competitive position.
Search Engine Marketing and Optimization
* Keyword phrase research and search description design
* Title, meta keyword, and meta description optimization
tailored to site content
* Content recommendations and optimization to increase
relevancy in search engines for target keyword phrases
* HTML code optimization and consultation
* Manual site submission to spidering search engines
* Directory submissions and positioning in Yahoo, Looksmart,
MSN, DMOZ, AOL, About.com and more!
* Paid search listings in Inktomi and Altavista and
setup of RealName Keywords
* Purchase and implementation of GoTo keyword bidding
accounts
* Inbound link development from related sites and business
directories to boost link popularity
* Ongoing maintenance, tracking, and recommendations
of cutting edge tactics as they emerge
Marketing & Promotions Strategy
* Comprehensive marketing plans
* Site concept development
* Target market research
* Promotional concepts
* Promotional campaign management
Media Buying
* Marketing and ad buy budget development (complete
ad purchasing plans)
* Execution of banner and e-mail advertisements
* News group and Internet Relay Chat promotions
* Campaign concepts including creative and copy .
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