Getting your web site on the world wide web is only the beginning. A successful marketing plan is as crucial to your success as a good business plan. While Search engines and META tags are important, they are only one aspect of Internet Marketing. We will not only help develop your Internet venture, we can also help launch it successfully.
ITecs prides itself on working with our clients to collectively reach set goals. Below you will find information that pertains to how ITecs can help promote your website for increased traffic and sales. Our approach is goal centered. When we begin, we have specific objectives in mind and we set out to reach them. Using a strategic approach, we focus on understanding your customer, your company, your mission, and your goals. We evaluate your market position, identify and analyze your target customers, and improve your competitive position.
Search Engine Marketing and Optimization
- Keyword phrase research and search description design
- Title, meta keyword, and meta description optimization tailored to site content
- Content recommendations and optimization to increase relevancy in search engines for target keyword phrases
- HTML code optimization and consultation
- Manual site submission to spidering search engines
- Directory submissions and positioning in Yahoo, Look-smart, MSN, DMOZ, AOL, About.com and more!
- Paid search listings in Inktomi and Altavista and setup of RealName Keywords
- Purchase and implementation of GoTo keyword bidding accounts
- Inbound link development from related sites and business directories to boost link popularity
- Ongoing maintenance, tracking, and recommendations of cutting edge tactics as they emerge
Marketing & Promotions Strategy
- Comprehensive marketing plans
- Site concept development
- Target market research
- Promotional concepts
- Promotional campaign management
Media Buying
- Marketing and ad buy budget development (complete ad purchasing plans)
- Execution of banner and e-mail advertisements
- News group and Internet Relay Chat promotions
- Campaign concepts including creative and copy